HOME | JOIN THE CHALLENGE

JOIN US IN BROCKTON, MA 1:00 pm EST US and
at 6:00 pm IN MULLINGAR, IRELAND
Christmas Block Downtown Brockton Crescent Street to School Street
TO SET A WORLD RECORD FOR THE MOST SANTA HATS
IN TWO CONTINENTS SIMULTANEOUSLY!!!!

Sunday – November 18^th – Santa Hat Challenge
11:00 am - 2:00 pm
11:00 check-in, 1:00 p.m. official count

In November of 2008, the elves at 1stDepartmentStoreSanta.com thought it was time to bring attention to a great Brocktonian,
Mr. James Edgar. “Uncle Jim” as he was fondly called by the children of Brockton, to tell the story of how he became America’s
First Department Store Santa. The Santa Hat Challenge was created to bring awareness of Mr. Edgar’s generosity and
philanthropy to the children of Brockton Massachusetts. Santa Hats (sponsored by Signature Healthcare) were distributed
throughout the city along with a history lesson of Mr. James Edgar and a date was organized to set a world record of the most
people wearing Santa hats, all in his honor.

The first year over 500 people gathered in front of a plaque (donated by Good Samaritan Medical Center) dedicated to Mr. Edgar
at the location of the original Edgars Department store in Downtown Brockton. The following year the Irish Echo reported
that Mullingar Ireland joined in on the fun and broke Brockton’s record by gathering 780 people subsequently a brotherhood
was bonded between the two cities. Later in November of that year Brockton reclaimed the record with 982 and in 2011
set a new record with 1780.

In 2012 Brockton and Mullingar have agreed to join forces to attempt the first ever Live Simulcast of The Santa Hat Challenge
by gathering the most people wearing Santa Hats Intercontinentally. This incredible endeavor will bond our communities
forever and help spread the word of the story of Mr. James Edgar becoming the First Department Store Santa in 1890,
a tradition which has lasted over 112 years bringing joy to children all over the world.

Party Countdown

Mr. Edgar is an original charter member of the Santa Claus Hall of Fame.
To read more about this generous and philanthropic man you can visit
www.SantaClausHall.com or www.1stdepartmentstoresanta.com

Media Video

Executive Web Design & Hosting